CPD course All Levels

Google Analytics Beginners and Advanced Course

5 enrolled 58 min of learning Updated Nov 2026
CertificateOn completion
58 minSelf-paced
20 lessonsOn the UISC learning portal
All LevelsNo prior training needed

Course curriculum

1 modules 20 lessons 58 min total
01 Google Analytics Beginners and Advanced Course 20 lessons
  1. Module 01: Overview
  2. Module 02: Navigation and Admin
  3. Module 03: Creating a New Google Analytics Account
  4. Module 04: Website Account Creation
  5. Module 05: Connecting To WordPress Website
  6. Module 06: Connecting To HTML Site
  7. Module 07: Connect Custom Page and Site Builders
  8. Module 08: Setting Up Annotations
  9. Module 09: Setting Up Intelligence Events
  10. Module 10: Set Up Custom Segments
  11. Module 11: Export Data for Analysis
  12. Module 12: Set Up Custom Reports
  13. Module 13: Set Up Google Integrations
  14. Module 14: Google Analytics Templates
  15. Module 15: Real Time Reporting
  16. Module 16: Setting Up Goals
  17. Module 17: Third Party Integrations
  18. Module 18: Audience Menu Overview
  19. Module 19: Interests and Geography
  20. Module 20: Conclusion

About this course

Overview: Google Analytics Beginners and Advanced Course

Welcome to the "Google Analytics Beginners and Advanced Course!" This course provides a comprehensive guide to using Google Analytics for tracking website traffic and analyzing user behavior. Whether you're new to Google Analytics or looking to enhance your skills, this course covers both beginner and advanced topics to help you gain insights and optimize your online presence effectively.

  • Interactive video lectures by industry experts
  • Instant e-certificate
  • Fully online, interactive course with Professional voice-over
  • Developed by qualified first aid professionals
  • Self paced learning and laptop, tablet, smartphone friendly
  • 24/7 Learning Assistance
  • Discounts on bulk purchases

Main Course Features:

  • Detailed tutorials covering Google Analytics setup, configuration, and reporting
  • Hands-on exercises and case studies to practice analyzing website data and generating reports
  • Exploration of advanced Google Analytics features such as custom dimensions, segments, and goals
  • Guidance on interpreting key metrics and identifying actionable insights from data
  • Tips for optimizing website performance and conversion rates using Google Analytics data
  • Access to resources and tools for troubleshooting and maximizing Google Analytics functionality
  • Supportive community forums for collaboration, feedback, and troubleshooting
  • Regular assessments and quizzes to track progress and reinforce learning

Who Should Take This Course:

  • Marketing professionals, website owners, and business owners looking to leverage Google Analytics for data-driven decision-making
  • Digital marketers, analysts, and SEO specialists seeking to improve website performance and optimize marketing campaigns
  • Web developers and designers interested in understanding user behavior and improving user experience through data analysis
  • Anyone interested in learning Google Analytics from scratch or enhancing their existing skills for career advancement

Learning Outcomes:

  • Understand the fundamentals of Google Analytics and its role in web analytics
  • Gain proficiency in setting up Google Analytics accounts, tracking codes, and filters
  • Analyze website traffic and user behavior to identify trends, patterns, and opportunities
  • Utilize advanced Google Analytics features to segment data, track goals, and measure conversions
  • Interpret key metrics and reports to make data-driven decisions and optimize website performance
  • Implement best practices for configuring Google Analytics settings and customizing reports
  • Apply Google Analytics insights to improve website usability, engagement, and conversion rates
  • Develop a strategic approach to using Google Analytics for continuous improvement and growth of online assets.

Certification

Once you’ve successfully completed your course, you will immediately be sent a digital certificate. All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Assessment

At the end of the Course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven’t, there’s no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself.

Your certificate

CPD certificate — download it when you finish

Issued the moment you complete the final module. Every certificate lists the course aims and objectives, anticipated learning outcomes, the quality-assurance process — the elements required for verifiable CPD. Non-registrants can use it as CQC training evidence and for appraisals.

Aims & objectives Learning outcomes Unique certificate number

Common questions

Where do I take the course?

On the UISC learning portal. "Enrol now" takes you to this course there, where you pay securely, get your login and study at your own pace. Your certificate is issued there when you finish.

When can I start?

Immediately. Access opens the moment your order is confirmed and you can learn from any device, in any order, as many times as you like.

How is the course assessed?

A short multiple-choice or scenario-based assessment at the end of the course with instant results. You can retake it as many times as you need at no extra cost.

Can I enrol my whole team?

Yes. Organisations can buy multiple places on one invoice and receive a training record for every learner. Contact us for team pricing.

£39.00 58 min · All Levels
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