01Google Analytics Beginners and Advanced Course20 lessons
Module 01: Overview
Module 02: Navigation and Admin
Module 03: Creating a New Google Analytics Account
Module 04: Website Account Creation
Module 05: Connecting To WordPress Website
Module 06: Connecting To HTML Site
Module 07: Connect Custom Page and Site Builders
Module 08: Setting Up Annotations
Module 09: Setting Up Intelligence Events
Module 10: Set Up Custom Segments
Module 11: Export Data for Analysis
Module 12: Set Up Custom Reports
Module 13: Set Up Google Integrations
Module 14: Google Analytics Templates
Module 15: Real Time Reporting
Module 16: Setting Up Goals
Module 17: Third Party Integrations
Module 18: Audience Menu Overview
Module 19: Interests and Geography
Module 20: Conclusion
About this course
Overview: Google Analytics Beginners and Advanced Course
Welcome to the "Google Analytics Beginners and Advanced Course!" This course provides a comprehensive guide to using Google Analytics for tracking website traffic and analyzing user behavior. Whether you're new to Google Analytics or looking to enhance your skills, this course covers both beginner and advanced topics to help you gain insights and optimize your online presence effectively.
Interactive video lectures by industry experts
Instant e-certificate
Fully online, interactive course with Professional voice-over
Developed by qualified first aid professionals
Self paced learning and laptop, tablet, smartphone friendly
24/7 Learning Assistance
Discounts on bulk purchases
Main Course Features:
Detailed tutorials covering Google Analytics setup, configuration, and reporting
Hands-on exercises and case studies to practice analyzing website data and generating reports
Exploration of advanced Google Analytics features such as custom dimensions, segments, and goals
Guidance on interpreting key metrics and identifying actionable insights from data
Tips for optimizing website performance and conversion rates using Google Analytics data
Access to resources and tools for troubleshooting and maximizing Google Analytics functionality
Supportive community forums for collaboration, feedback, and troubleshooting
Regular assessments and quizzes to track progress and reinforce learning
Who Should Take This Course:
Marketing professionals, website owners, and business owners looking to leverage Google Analytics for data-driven decision-making
Digital marketers, analysts, and SEO specialists seeking to improve website performance and optimize marketing campaigns
Web developers and designers interested in understanding user behavior and improving user experience through data analysis
Anyone interested in learning Google Analytics from scratch or enhancing their existing skills for career advancement
Learning Outcomes:
Understand the fundamentals of Google Analytics and its role in web analytics
Gain proficiency in setting up Google Analytics accounts, tracking codes, and filters
Analyze website traffic and user behavior to identify trends, patterns, and opportunities
Utilize advanced Google Analytics features to segment data, track goals, and measure conversions
Interpret key metrics and reports to make data-driven decisions and optimize website performance
Implement best practices for configuring Google Analytics settings and customizing reports
Apply Google Analytics insights to improve website usability, engagement, and conversion rates
Develop a strategic approach to using Google Analytics for continuous improvement and growth of online assets.
Certification
Once you’ve successfully completed your course, you will immediately be sent a digital certificate. All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
Assessment
At the end of the Course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven’t, there’s no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself.
Your certificate
CPD certificate — download it when you finish
Issued the moment you complete the final module. Every certificate lists the course aims and objectives, anticipated learning outcomes, the quality-assurance process — the elements required for verifiable CPD. Non-registrants can use it as CQC training evidence and for appraisals.
Aims & objectives
Learning outcomes
Unique certificate number
Common questions
Where do I take the course?
On the UISC learning portal. "Enrol now" takes you to this course there, where you pay securely, get your login and study at your own pace. Your certificate is issued there when you finish.
When can I start?
Immediately. Access opens the moment your order is confirmed and you can learn from any device, in any order, as many times as you like.
How is the course assessed?
A short multiple-choice or scenario-based assessment at the end of the course with instant results. You can retake it as many times as you need at no extra cost.
Can I enrol my whole team?
Yes. Organisations can buy multiple places on one invoice and receive a training record for every learner. Contact us for team pricing.
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