This PR: Public Relations course is designed for Public Relations Managers, Public Relations Consultants, Public Relations Officers, Public Relations Coordinators, Public Relations Directors, and Public Information Specialists.
Simply put, companies, organisations, and famous individuals hire public relations professionals to build and maintain their brand image to the public and minimise negative publicity as much as possible. In this comprehensively guided course, we will go in-depth into public relations, the concepts, the nature, the objectives, the roles and responsibilities, and the scope of public relations practice.
As this course is on public relations, we have particular modules that focus on ensuring you know both the advantages and disadvantages of having a PR Officer, PR Manager, and a PR Consultant. Moreover, you will also get introduced to the major fields of public relations, how to maintain those fields, how to leverage social media for public relations success, what PR crisis is and PR crisis management, and the image, ethics, and principles of public relations specifically the IPRA Code of Conduct. Lastly, you will learn how to plan and research public relations efficiently using specific tactics.
- Accredited by CPD
- Instant e-certificate
- Fully online, interactive course with audio voiceover
- Self-paced learning and laptop, tablet, smartphone-friendly
- 24/7 Learning Assistance
- Discounts on bulk purchases
Who Should Take The Course
This comprehensive Public Relation course is highly suitable for :
- Public Relations Managers
- Public Relations Consultants
- Public Relations Officers
- Public Relations Coordinators
- Public Relations Directors
Certification
Once you’ve successfully completed your course, you will immediately be sent a digital certificate. All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
Learning Outcomes
By the end of the course, learners will be able to:
- Gain intensive knowledge on public relations and the concepts of public relations
- Get familiar with the duties and responsibilities of a public relations officer
- Know the benefits of having a PR Manager and a PR consultancy
- Know in detail how to perform public relations research and prepare public relations tactics
- Discover the principle and ethics of public relations practice
- Figure out how social media is involved with public relations success and how to use it to their advantage
- Develop a better understanding of the public relations crisis and crisis management
Accreditation
All of our courses, including this PR : Public Relation, are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.
Course Curriculum
The detailed curriculum outline of our PR : Public Relation is as follows:
PR : Public Relation
- Module 01: Introduction to Public Relations
- Module 02: Concepts of Public Relations
- Module 03: Management and Organisation of Public Relations
- Module 04: Public Relations Tactics and Research
- Module 05: Major Fields of Public Relations Practice Part I
- Module 06: Major Fields of Public Relations Practice Part II
- Module 07: Social Media and PR
- Module 08: Crisis management
- Module 09: Ethics & Professionalism in Public Relations
