Search Engine Optimisation for Business

The Search Engine Optimisation Course is a practical and in-depth training course for business owners and marketing professionals who wish to master search engine optimisation techniques to drive visitor traffic. It covers the basics such as keyword optimisation, link-building and PPC.

Ranking high on a search engine results page (SERP) is the ultimate mark of success in digital marketing. Through this Search Engine Optimisation Training Course, you will gain a clear understanding of the importance of SEO optimisation for business success, taking a look at how we can incorporate SEO techniques on social media to drive traffic and user engagement.

This comprehensive Search Engine Optimisation Course will guide you through every aspect of search engine optimisation, from local search to on-site SEO, with step-by-step training on how to conduct research to find trending keywords and terms that specifically target your audience.

• Accredited, quality CPD training
• Instant e-certificate
• Fully online, interactive course with audio voiceover
• Course material developed by qualified professionals

• Self-paced learning accessible via laptop, tablet and smartphone
• 24/7 Learning assistance and tutor support
• Discounts on bulk purchases

Sneak Peek of The Search Engine Optimisation Course

Who Should Take The Search Engine Optimisation Course

• Digital Marketers
• Bloggers
• Business Owners
• Copywriters
• Social Media Assistants

Learning Outcomes

By the end of the Search Engine Optimisation Course, learners will be able to:

• Turn clicks into conversions through proper keyword usage
• Drive visitor traffic through link-building, infographics and engaging content
• Conduct an SEO audit on their website successfully
• Understand their target market and utilise SEO powerful tools to engage them
• Demonstrate in-depth knowledge of the latest SEO trends and techniques
• Conduct effective keyword research specific to your target audience

Certification

Once you’ve successfully completed your Search Engine Optimisation Course, you will immediately be sent a digital certificate. All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Course Curriculum

The detailed curriculum outline of our SEO - Search Engine Optimisation for Business is as follows:

Section 01: Introduction

• Unit 1: Introduction
• Unit 2: Course Overview

Section 02: SEO: Core Concepts

• Unit 1: What is SEO (Search Engine Optimisation)
• Unit 2: Types of SEO: Black Hat, Grey Hat & White Hat SEO
• Unit 3: How Search Engines Give Ranks: Crawling, Indexing & Ranking
• Unit 4: 2 Ways to Get Ranked on Search Engines

Section 03: On – Page Optimisation

• Unit 1: On Page SEO Explained
• Unit 2: On Page SEO Activities
• Unit 3: 4 Key Ranking Factors of On Page SEO
• Unit 4: Tools & Tips for Increasing Site Speed
• Unit 5: Using SEO Friendly Themes
• Unit 6: Increasing the Dwell Time & Decreasing Bounce Rate
• Unit 7: How to Make the URL SEO Friendly
• Unit 8: Long Form SEO Optimised Content
• Unit 9: Internal Linking
• Unit 10: Meta Title & Meta Description
• Unit 11: Optimising Images for SEO
• Unit 12: Outbound Links

Section 04: Keyword Research & Optimisation

• Unit 1: What Are Keywords & Why They Are Important
• Unit 2: Types of Keywords
• Unit 3: Which Type of Keywords You Should Choose
• Unit 4: Free Tools for Keyword Research & SEO
• Unit 5: Paid Tools for Keyword Research & SEO
• Unit 6: 2 Metrics to Check Before Choosing Content
• Unit 7: Steps for Keyword Research
• Unit 8: What is Keyword Stuffing?

Section 05: SEO Content Writing

• Unit 1: Write SEO Optimised Title
• Unit 2: 6 Hacks to Write Attractive Headlines
• Unit 3: Keyword Placement For SEO
• Unit 4: Steps to Write Content & Optimise It for Search Engines

Section 06: Off Page SEO

• Unit 1: What Is Off Page Optimisation
• Unit 2: Link Building – 1st Factor of Off Page SEO
• Unit 3: 3 Methods to Get Backlinks
• Unit 4: Method 1: Guest Posting for Link Building
• Unit 5: Method 2: Building Relations with Experts
• Unit 6: Method 3: Getting Backlinks from Round Up Post
• Unit 7: Social Media Marketing – 2nd Factor of Off Page SEO

Section 07: Conclusion

• Unit 1: Conclusion