SEO - Search Engine Optimisation for Business

SEO Expert Course Overview:

SEO - Search Engine Optimisation for Business teaches you everything on the topic thoroughly from scratch so you can achieve a professional certificate for free to showcase your achievement in professional life. This SEO - Search Engine Optimisation for Business is a comprehensive, instructor-guided course, designed to provide a detailed understanding of the nature of the related sector and your key roles within it.

To become successful in your profession, you must have a specific set of skills to succeed in today’s competitive world. In this in-depth training course, you will develop the most in-demand skills to kickstart your career, as well as upgrade your existing knowledge & skills.

The training materials of this course are available online for you to learn at your own pace and fast-track your career with ease.

• Accredited by CPD
• Instant e-certificate
• Fully online, interactive course with audio voiceover

• Self-paced learning and laptop, tablet, smartphone-friendly
• 24/7 Learning Assistance
• Discounts on bulk purchases

Who should take the course

Anyone with a knack for learning new skills can take this SEO - Search Engine Optimisation for Business. While this comprehensive training is popular for preparing people for job opportunities in the relevant fields, it also helps to advance your career for promotions.

Certification

Once you’ve successfully completed your course, you will immediately be sent a digital certificate. All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Accreditation

All of our courses, including this SEO - Search Engine Optimisation for Business, are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Course Curriculum

The detailed curriculum outline of our SEO - Search Engine Optimisation for Business is as follows:

Section 01: Introduction

• Unit 1: Introduction
• Unit 2: Course Overview

Section 02: SEO: Core Concepts

• Unit 1: What is SEO (Search Engine Optimisation)
• Unit 2: Types of SEO: Black Hat, Grey Hat & White Hat SEO
• Unit 3: How Search Engines Give Ranks: Crawling, Indexing & Ranking
• Unit 4: 2 Ways to Get Ranked on Search Engines

Section 03: On – Page Optimisation

• Unit 1: On Page SEO Explained
• Unit 2: On Page SEO Activities
• Unit 3: 4 Key Ranking Factors of On Page SEO
• Unit 4: Tools & Tips for Increasing Site Speed
• Unit 5: Using SEO Friendly Themes
• Unit 6: Increasing the Dwell Time & Decreasing Bounce Rate
• Unit 7: How to Make the URL SEO Friendly
• Unit 8: Long Form SEO Optimised Content
• Unit 9: Internal Linking
• Unit 10: Meta Title & Meta Description
• Unit 11: Optimising Images for SEO
• Unit 12: Outbound Links

Section 04: Keyword Research & Optimisation

• Unit 1: What Are Keywords & Why They Are Important
• Unit 2: Types of Keywords
• Unit 3: Which Type of Keywords You Should Choose
• Unit 4: Free Tools for Keyword Research & SEO
• Unit 5: Paid Tools for Keyword Research & SEO
• Unit 6: 2 Metrics to Check Before Choosing Content
• Unit 7: Steps for Keyword Research
• Unit 8: What is Keyword Stuffing?

Section 05: SEO Content Writing

• Unit 1: Write SEO Optimised Title
• Unit 2: 6 Hacks to Write Attractive Headlines
• Unit 3: Keyword Placement For SEO
• Unit 4: Steps to Write Content & Optimise It for Search Engines

Section 06: Off Page SEO

• Unit 1: What Is Off Page Optimisation
• Unit 2: Link Building – 1st Factor of Off Page SEO
• Unit 3: 3 Methods to Get Backlinks
• Unit 4: Method 1: Guest Posting for Link Building
• Unit 5: Method 2: Building Relations with Experts
• Unit 6: Method 3: Getting Backlinks from Round Up Post
• Unit 7: Social Media Marketing – 2nd Factor of Off Page SEO

Section 07: Conclusion

• Unit 1: Conclusion