Marketing Strategy

Marketing Strategy Course teaches you everything on the topic thoroughly from scratch so you can achieve a professional certificate for free to showcase your achievement in professional life. This Marketing Strategy Course is a comprehensive, instructor-guided course, designed to provide a detailed understanding of the nature of the related sector and your key roles within it.

To become successful in your profession, you must have a specific set of skills to succeed in today’s competitive world. In this in-depth training course, you will develop the most in-demand skills to kickstart your career, as well as upgrade your existing knowledge & skills.

The training materials of this course are available online for you to learn at your own pace and fast-track your career with ease.

• Accredited by CPD
• Instant e-certificate
• Fully online, interactive course with audio voiceover

• Self-paced learning and laptop, tablet, smartphone-friendly
• 24/7 Learning Assistance
• Discounts on bulk purchases

Who should take the course

Anyone with a knack for learning new skills can take this Marketing Strategy Course. While this comprehensive training is popular for preparing people for job opportunities in the relevant fields, it also helps to advance your career for promotions.

Certification

Once you’ve successfully completed your course, you will immediately be sent a digital certificate. All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

Accreditation

All of our courses, including this Marketing Strategy Course, are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.

Course Curriculum

The detailed curriculum outline of our Marketing Strategy Course is as follows:

Marketing Strategy

• Module 01: Basics of Marketing
• Module 02: The Marketing Process
• Module 03: Strategic Marketing
• Module 04: Marketing Environment
• Module 05: Market Segmentations
• Module 06: Consumer Buying Behaviour
• Module 07: Business Markets and Buying Behaviour
• Module 08: Marketing Research
• Module 09: Product Strategy
• Module 10: Branding Strategy
• Module 11: Product Life Cycle
• Module 12: Pricing Strategy
• Module 13: Marketing Channels
• Module 14: Integrated Marketing Communications
• Module 15: Advertising and Sales Promotion
• Module 16: Personal Selling and Public Relations
• Module 17: Direct and Digital Marketing
• Module 18: What is Marketing?
• Module 19: Common Marketing Types (I)
• Module 20: Common Marketing Types (II)
• Module 21: The Marketing Mix
• Module 22: Communicating the Right Way
• Module 23: Customer Communications
• Module 24: Marketing Goals
• Module 25: The Marketing Funnel
• Module 26: Marketing Mistakes (I)
• Module 27: Marketing Mistakes (II)
• Module 28: An Introduction to Strategic Planning
• Module 29: Development of a Strategic Plan
• Module 30: Strategic Planning for Marketing
• Module 31: Strategic and Marketing Analysis
• Module 32: Internal Analysis
• Module 33: External Analysis
• Module 34: Market Segmentation, Targeting and Positioning
• Module 35: Approaches to Customer Analysis
• Module 36: Approaches to Competitor Analysis