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Sales and Marketing course teaches you everything on the topic thoroughly from scratch so you can achieve a professional certificate for free to showcase your achievement in professional life. This Sales and Marketing course is a comprehensive, instructor-guided course, designed to provide a detailed understanding of the nature of the related sector and your key roles within it.
To become successful in your profession, you must have a specific set of skills to succeed in today’s competitive world. In this in-depth training course, you will develop the most in-demand skills to kickstart your career, as well as upgrade your existing knowledge & skills. The training materials of this course are available online for you to learn at your own pace and fast-track your career with ease.
Key Features of the Sales and Marketing course
Our trusted, high quality and affordable Sales and Marketing course trains individuals to become experts in their field.
- Accredited by CPD
- Instant e-certificate
- Fully online, interactive course with audio voiceover
- Developed by qualified professionals
- Self-paced learning and laptop, tablet, smartphone-friendly
- 24/7 Learning Assistance
- Discounts on bulk purchases
Who should take the course
Anyone with a knack for learning new skills can take this Sales and Marketing course. While this comprehensive training is popular for preparing people for job opportunities in the relevant fields, it also helps to advance your career for promotions.
Certification
Once you’ve successfully completed your Sales and Marketing course, you will immediately be sent a digital certificate. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
Accreditation
All of our courses are fully accredited. The content of the Sales and Marketing is certified by the CPD Certification Service as conforming to the continuous professional development principles. This course provides you with up-to-date skills and knowledge and helps you to become more competent and effective in your chosen field.
Assessment
At the end of the Sales and Marketing course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven’t, there’s no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself.
Course Curriculum
Sales Part
Module One: Understanding the Talk
- Types of Sales
- Common Sales Approaches
- Glossary of Common Terms
Module Two: Getting Prepared to Make the Call
- Identifying Your Contact Person
- Performing a Needs Analysis
Module Three: Creative Openings
- A Basic Opening for Warm Calls
- Warming up Cold Calls
- Using the Referral Opening
Module Four: Making Your Pitch
- Features and Benefits
- Outlining Your Unique Selling Position
- The Burning Question That Every Customer Wants Answered
Module Five: Handling Objections
- Common Types of Objections
- Basic Strategies
- Advanced Strategies
Module Six: Sealing the Deal
- Understanding When It’s Time to Close
- Powerful Closing Techniques
- Things to Remember
Module Seven: Following Up
- Thank You Notes
- Resolving Customer Service Issues
- Staying in Touch
Module Eight: Setting Goals
- The Importance of Sales Goals
- Setting SMART Goals
Module Nine: Managing Your Data
- Choosing a System That Works for You
- Using Computerized Systems
- Using Manual Systems
Module Ten: Using a Prospect Board
- The Layout of a Prospect Board
- How to Use Your Prospect Board
- A Day in the Life of Your Board
Marketing Part
Module One: What is Marketing?
- What is a Market?
- Marketing is Not Selling
- Understanding Customer Needs
- Defining Your Product or Service
Module Two: Common Marketing Types (I)
- Direct Marketing
- Active Marketing
- Incoming Marketing
- Outgoing Marketing
Module Three: Common Marketing Types (II)
- Guerrilla Marketing
- B2B Marketing
- B2C Marketing
- Promotional Marketing
Module Four: The Marketing Mix
- Product
- Price
- Promotion
- Place
Module Five: Communicating the Right Way
- The Marketing Pitch
- Sell Value, Not the Price
- Fun and Entertaining is Powerful
- Choosing the Right Media
Module Six: Customer Communications
- Give Your Customers a Voice
- It’s Not About You, It’s About Them
- Every Interaction Counts
- Answer Questions Honestly
Module Seven: Marketing Goals
- Brand Switching
- Repeat Purchases
- Brand Loyalty
- Inform and Educate
Module Eight: The Marketing Funnel
- Awareness
- Interest
- Desire
- Action
Module Nine: Marketing Mistakes (I)
- Not Taking Social Media Seriously
- Not Having a USP
- Cross Cultural and International Translations
- Not Building a Relationship
Module Ten: Marketing Mistakes (II)
- Not Having a Plan
- Aiming at Everyone
- Not Tracking Metrics
- Not Listening to Your Customers
