4.8(10 ratings)4 enrolled
19h 46m of learning
Updated Nov 2026
CertificateOn completion
19h 46mSelf-paced
36 lessonsOn the UISC learning portal
All LevelsNo prior training needed
Course curriculum
1 modules36 lessons19h 46m total
01Business Marketing36 lessons
Module 01: Basics of Marketing
Module 02: The Marketing Process
Module 03: Strategic Marketing
Module 04: Marketing Environment
Module 05: Market Segmentations
Module 06: Consumer Buying Behaviour
Module 07: Business Markets and Buying Behaviour
Module 08: Marketing Research
Module 09: Product Strategy
Module 10: Branding Strategy
Module 11: Product Life Cycle
Module 12: Pricing Strategy
Module 13: Marketing Channels
Module 14: Integrated Marketing Communications
Module 15: Advertising and Sales Promotion
Module 16: Personal Selling and Public Relations
Module 17: Direct and Digital Marketing
Module 18: What is Marketing?
Module 19: Common Marketing Types (I)
Module 20: Common Marketing Types (II)
Module 21: The Marketing Mix
Module 22: Communicating the Right Way
Module 23: Customer Communications
Module 24: Marketing Goals
Module 25: The Marketing Funnel
Module 26: Marketing Mistakes (I)
Module 27: Marketing Mistakes (II)
Module 28: An Introduction to Strategic Planning
Module 29: Development of a Strategic Plan
Module 30: Strategic Planning for Marketing
Module 31: Strategic and Marketing Analysis
Module 32: Internal Analysis
Module 33: External Analysis
Module 34: Market Segmentation, Targeting and Positioning
Module 35: Approaches to Customer Analysis
Module 36: Approaches to Competitor Analysis
About this course
Business Marketing Course teaches you everything on the topic thoroughly from scratch so you can achieve a professional certificate for free to showcase your achievement in professional life. This Business Marketing Course is a comprehensive, instructor-guided course, designed to provide a detailed understanding of the nature of the related sector and your key roles within it.
To become successful in your profession, you must have a specific set of skills to succeed in today’s competitive world. In this in-depth training course, you will develop the most in-demand skills to kickstart your career, as well as upgrade your existing knowledge & skills.
The training materials of this course are available online for you to learn at your own pace and fast-track your career with ease.
Accredited by CPD
Instant e-certificate
Fully online, interactive course with audio voiceover
Self-paced learning and laptop, tablet, smartphone-friendly
24/7 Learning Assistance
Discounts on bulk purchases
Who should take the course
Anyone with a knack for learning new skills can take this Business Marketing Course. While this comprehensive training is popular for preparing people for job opportunities in the relevant fields, it also helps to advance your career for promotions.
Certification
Once you’ve successfully completed your course, you will immediately be sent a digital certificate. All of our courses are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.
Accreditation
All of our courses, including this Business Marketing Course, are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field.
Course Curriculum
The detailed curriculum outline of our Business Marketing Course is as follows:
Business Marketing
Module 01: Basics of Marketing
Module 02: The Marketing Process
Module 03: Strategic Marketing
Module 04: Marketing Environment
Module 05: Market Segmentations
Module 06: Consumer Buying Behaviour
Module 07: Business Markets and Buying Behaviour
Module 08: Marketing Research
Module 09: Product Strategy
Module 10: Branding Strategy
Module 11: Product Life Cycle
Module 12: Pricing Strategy
Module 13: Marketing Channels
Module 14: Integrated Marketing Communications
Module 15: Advertising and Sales Promotion
Module 16: Personal Selling and Public Relations
Module 17: Direct and Digital Marketing
Module 18: What is Marketing?
Module 19: Common Marketing Types (I)
Module 20: Common Marketing Types (II)
Module 21: The Marketing Mix
Module 22: Communicating the Right Way
Module 23: Customer Communications
Module 24: Marketing Goals
Module 25: The Marketing Funnel
Module 26: Marketing Mistakes (I)
Module 27: Marketing Mistakes (II)
Module 28: An Introduction to Strategic Planning
Module 29: Development of a Strategic Plan
Module 30: Strategic Planning for Marketing
Module 31: Strategic and Marketing Analysis
Module 32: Internal Analysis
Module 33: External Analysis
Module 34: Market Segmentation, Targeting and Positioning
Module 35: Approaches to Customer Analysis
Module 36: Approaches to Competitor Analysis
Your certificate
CPD certificate — download it when you finish
Issued the moment you complete the final module. Every certificate lists the course aims and objectives, anticipated learning outcomes, the quality-assurance process — the elements required for verifiable CPD. Non-registrants can use it as CQC training evidence and for appraisals.
Aims & objectives
Learning outcomes
Unique certificate number
Learner ratings
4.8
Rated by 10 learners on the UISC learning portal · 4 enrolled
Common questions
Where do I take the course?
On the UISC learning portal. "Enrol now" takes you to this course there, where you pay securely, get your login and study at your own pace. Your certificate is issued there when you finish.
When can I start?
Immediately. Access opens the moment your order is confirmed and you can learn from any device, in any order, as many times as you like.
How is the course assessed?
A short multiple-choice or scenario-based assessment at the end of the course with instant results. You can retake it as many times as you need at no extra cost.
Can I enrol my whole team?
Yes. Organisations can buy multiple places on one invoice and receive a training record for every learner. Contact us for team pricing.
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